Social Media in the Workplace.

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About Course

Social media sites continue to grow in popularity, allowing people to stay connected 24 hours a day . However, people often forget where to draw the line, especially at work. Companies must examine how this media affects them and implement ways to move forward with technology without letting it interfere with productivity.

To effectively learn how to use social media in the workplace, an employee must learn the basic building blocks of social media and the different ways they interact and perform. This course establishes guidelines that allow employees to feel free to network while staying focused at work. You will learn how to build a social media policy, keep your information secure, and establish rules for posting that protect both the employee and the company.

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What Will You Learn?

  • By the end of this course, you will be able to:
  • Understand the meaning of social media and how it functions.
  • Learn different ways social media is used and altered.
  • Build and maintain a social media policy.
  • Keep your social media accounts and company information secure.
  • Establish rules for the social media content the company posts.
  • Discover the benefits and pitfalls of using social media.
  • Understand the legal and ethical specifications regarding online behavior.
  • Utilize social media to listen to customers and improve product development.

Course Content

Module 1: Getting Started
Introduces the course objectives and outlines the importance of understanding social media's impact on the modern workplace.

  • Manual – Module 1
  • Audio – Module 1
  • Slides – Module 1
  • Pre-Assignment
  • Pre Course Test

Module 2: What is Social Media?
Defines social media as a combination of communication and interaction, exploring online communities, user-created content, and information sharing.

Module 3: Defining Your Social Media Policy (I)
Discusses the basics of creating a policy, including choosing an information officer and defining what can and cannot be shared regarding company secrets or client lists.

Module 4: Defining Your Social Media Policy (II)
Continues policy creation by focusing on new hire orientation, using common sense, avoiding offensive material, and rules regarding soliciting and personal posts.

Module 5: Creating a Living Document
Explains the concept of a "living document" that is constantly updated to keep up with changing technology and defines the change management process.

Module 6: Keeping an Eye on Security
Focuses on protecting the company through strong password rules, constant monitoring, and safeguarding confidential information and intellectual property.

Module 7: Rules to Follow When Posting (I)
Outlines conduct rules such as always showing respect, thinking before posting, being honest, and never discrediting competitors.

Module 8: Rules to Follow When Posting (II)
Expands on posting rules by emphasizing transparency, acting as you would in real life, using proper grammar, and never posting when angry.

Module 9: Benefits of Social Media
Explores the positive aspects of social media, including building customer loyalty, speed of communication, and facilitating two-way conversations.

Module 10: The Pitfalls of Social Media
Examines the negative side of online interaction, such as bullying, groupthink, trolling, and the permanence of online posts.

Module 11: Listen to Your Customers
Discusses how to use social media to gather feedback, improve the brand, and use customer insights for product development.

Module 12: Wrapping Up
Concludes the course with words of wisdom, a review of lessons learned, and final steps for implementing the social media skills acquired.

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